Friday, April 18, 2008

Choosing A Good Domain Name

Choosing A Good Domain Name
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Choosing a domain name for your site is one of the most important steps towards creating the perfect internet presence. If you run an on-line business, picking a name that will be marketable and achieve success in search engine placement is paramount. Many factors must be considered when choosing a good domain name. This article summarizes all the different things to consider before making that final registration step!

Short and Sweet
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Domain names can be really long or really short (1 - 67 characters). In general, it is far better to choose a domain name that is short in length. The shorter your domain name, the easier it will be for people remember. Remembering a domain name is very important from a marketability perspective. As visitors reach your site and enjoy using it, they will likely tell people about it. And those people may tell others, etc. As with any business, word of mouth is the most powerful marketing tool to drive traffic to your site (and it's free too!). If your site is long and difficult to pronounce, people will not remember the name of the site and unless they bookmark the link, they may never return.

Consider Alternatives
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Unless a visitor reaches your site through a bookmark or a link from another site, they have typed in your domain name. Most people on the internet are terrible typists and misspell words constantly. If your domain name is easy to misspell, you should think about alternate domain names to purchase. For example, if your site will be called "MikesTools.com", you should also consider buying "MikeTools.com" and "MikeTool.com". You should also secure the different top level domain names besides the one you will use for marketing purposes ("MikesTools.net", "MikesTools.org", etc.) You should also check to see if there are existing sites based on the misspelled version of the domain name you are considering. "MikesTools.com" may be available, but "MikesTool.com" may be home to a graphic pornography site. You would hate for a visitor to walk away thinking you were hosting something they did not expect.
Also consider domain names that may not include the name of your company, but rather what your company provides. For example, if the name of your company is Mike's Tools, you may want to consider domain names that target what you sell. For example: "buyhammers.com" or "hammer-and-nail.com". Even though these example alternative domain names do not include the name of your company, it provides an avenue for visitors from your target markets. Remember that you can own multiple domain names, all of which can point to a single domain. For example, you could register "buyhammers.com", "hammer-and-nail.com", and "mikestools.com" and have "buyhammers.com" and "hammer-and-nail.com" point to "mikestools.com".
Hyphens: Your Friend and Enemy
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Domain name availability has become more and more scant over the years. Many single word domain names have been scooped up which it makes it more and more difficult to find a domain name that you like and is available. When selecting a domain name, you have the option of including hyphens as part of the name. Hyphens help because it allows you to clearly separate multiple words in a domain name, making it less likely that a person will accidentally misspell the name. For example, people are more likely to misspell "domainnamecenter.com" than they are "domain-name-center.com". Having words crunched together makes it hard on the eyes, increasing the likelihood of a misspelling. On the other hand, hyphens make your domain name longer. The longer the domain name, the easier it is for people to forget it altogether. Also, if someone recommends a site to someone else, they may forget to mention that each word in the domain name is separated by a hyphen. If do you choose to leverage hyphens, limit the number of words between the hyphens to three. Another advantage to using hyphens is that search engines are able to pick up each unique word in the domain name as key words, thus helping to make your site more visible in search engine results.

Dot What?
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There are many top level domain names available today including .com, .net, .org, and .biz. In most cases, the more unusual the top level domain, the more available domain names are available. However, the .com top level domain is far and away the most commonly used domain on the internet, driven by the fact that it was the first domain extension put to use commercially and has received incredible media attention. If you cannot lay your hands on a .com domain name, look for a .net domain name, which is the second most commercially popular domain name extension.

Long Arm of the Law
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Be very careful not to register domain names that include trademarked names. Although internet domain name law disputes are tricky and have few cases in existence, the risk of a legal battle is not a risk worth taking. Even if you believe your domain name is untouchable by a business that has trademarked a name, do not take the chance: the cost of litigation is extremely high and unless you have deep pockets you will not likely have the resources to defend yourself in a court of law. Even stay away from domain names in which part of the name is trademarked: the risks are the same.

Search Engines and Directories
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All search engines and directories are different. Each has a unique process for being part of the results or directory listing and each has a different way of sorting and listing domain names. Search engines and directories are the most important on-line marketing channel, so consider how your domain name choice affects site placement before you register the domain. Most directories simply list links to home pages in alphabetical order. If possible, choose a domain name with a letter of the alphabet near the beginning ("a" or "b"). For example, "aardvark-pest-control.com" will come way above "joes-pest-control.com". However, check the directories before you choose a domain name. You may find that the directories you would like be in are already cluttered with domain names beginning with the letter "a". Search engines scan websites and sort results based on key words. Key words are words that a person visiting a search engine actually search on. Having key words as part of your domain name can help you get better results.

Movie Formats::DVD Rip and many more

CAM:-
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A cam is a theater rip usually done with a digital video camera. A mini tripod is sometimes used, but a lot of the time this wont be possible, so the camera make shake. Also seating placement isn't always idle, and it might be filmed from an angle. If cropped properly, this is hard to tell unless there's text on the screen, but a lot of times these are left with triangular borders on the top and bottom of the screen. Sound is taken from the onboard microphone of the camera, and especially in comedies, laughter can often be heard during the film. Due to these factors picture and sound quality are usually quite poor, but sometimes we're lucky, and the theater will be fairly empty and a fairly clear signal will be heard.

TELESYNC (TS):-
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A telesync is the same spec as a CAM except it uses an external audio source (most likely an audio jack in the chair for hard of hearing people). A direct audio source does not ensure a good quality audio source, as a lot of background noise can interfere. A lot of the times a telesync is filmed in an empty cinema or from the projection booth with a professional camera, giving a better picture quality. Quality ranges drastically, check the sample before downloading the full release. A high percentage of Telesyncs are CAMs that have been mislabeled.

TELECINE (TC):-
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A telecine machine copies the film digitally from the reels. Sound and picture should be very good, but due to the equipment involved and cost telecines are fairly uncommon. Generally the film will be in correct aspect ratio, although 4:3 telecines have existed. A great example is the JURASSIC PARK 3 TC. TC should not be confused with TimeCode , which is a visible counter on screen throughout the film.

SCREENER (SCR):-
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A pre VHS tape, sent to rental stores, and various other places for promotional use. A screener is supplied on a VHS tape, and is usually in a 4:3 (full screen) a/r, although letterboxed screeners are sometimes found. The main draw back is a "ticker" (a message that scrolls past at the bottom of the screen, with the copyright and anti-copy telephone number). Also, if the tape contains any serial numbers, or any other markings that could lead to the source of the tape, these will have to be blocked, usually with a black mark over the section. This is sometimes only for a few seconds, but unfortunately on some copies this will last for the entire film, and some can be quite big. Depending on the equipment used, screener quality can range from excellent if done from a MASTER copy, to very poor if done on an old VHS recorder thru poor capture equipment on a copied tape. Most screeners are transferred to VCD, but a few attempts at SVCD have occurred, some looking better than others.
DVDRip:-
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A copy of the final released DVD. If possible this is released PRE retail (for example, Star Wars episode 2) again, should be excellent quality. DVDrips are released in SVCD and DivX/XviD.

VHSRip:-
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Transferred off a retail VHS, mainly skating/sports videos and XXX releases.

WORKPRINT (WP):-
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A workprint is a copy of the film that has not been finished. It can be missing scenes, music, and quality can range from excellent to very poor. Some WPs are very different from the final print (Men In Black is missing all the aliens, and has actors in their places) and others can contain extra scenes (Jay and Silent Bob) . WPs can be nice additions to the collection once a good quality final has been obtained.

DivX Re-Enc:-
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A DivX re-enc is a film that has been taken from its original VCD source, and re-encoded into a small DivX file. Most commonly found on file sharers, these are usually labeled something like Film.Name.Group(1of2) etc. Common groups are SMR and TND. These aren't really worth downloading, unless you're that unsure about a film u only want a 200mb copy of it. Generally avoid.
Formats
VCD:-
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VCD is an mpeg1 based format, with a constant bitrate of 1150kbit at a resolution of 352x240 (NTCS). VCDs are generally used for lower quality transfers (CAM/TS/TC/Screener(VHS)/TVrip(analogue) in order to make smaller file sizes, and fit as much on a single disc as possible. Both VCDs and SVCDs are timed in minutes, rather than MB, so when looking at an mpeg, it may appear larger than the disc capacity, and in reality u can fit 74min on a CDR74.

SVCD:-
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SVCD is an mpeg2 based (same as DVD) which allows variable bit-rates of up to 2500kbits at a resolution of 480x480 (NTSC) which is then decompressed into a 4:3 aspect ratio when played back. Due to the variable bit-rate, the length you can fit on a single CDR is not fixed, but generally between 35-60 Mins are the most common. To get a better SVCD encode using variable bit-rates, it is important to use multiple "passes". this takes a lot longer, but the results are far clearer.

XVCD/XSVCD:-
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These are basically VCD/SVCD that don't obey the "rules". They are both capable of much higher resolutions and bit-rates, but it all depends on the player to whether the disc can be played. X(S)VCD are total non-standards, and are usually for home-ripping by people who don't intend to release them.


DivX / XviD:-
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DivX is a format designed for multimedia platforms. It uses two codecs, one low motion, one high motion. most older films were encoded in low motion only, and they have problems with high motion too. A method known as SBC (Smart Bit-rate Control) was developed which switches codecs at the encoding stage, making a much better print. The format is Ana orphic and the bit-rate/resolution are interchangeable. Due to the higher processing power required, and the different codecs for playback, its unlikely we'll see a DVD player capable of play DivX for quite a while, if at all. There have been players in development which are supposedly capable, but nothing has ever arisen. The majority of PROPER DivX rips (not Re-Encs) are taken from DVDs, and generally up to 2hours in good quality is possible per disc. Various codecs exist, most popular being the original Divx3.11a and the new XviD codecs.

DVD-R:-
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Is the recordable DVD solution that seems to be the most popular (out of DVD-RAM, DVD-R and DVD+R). it holds 4.7gb of data per side, and double sided discs are available, so discs can hold nearly 10gb in some circumstances. SVCD mpeg2 images must be converted before they can be burnt to DVD-R and played successfully. DVD>DVDR copies are possible, but sometimes extras/languages have to be removed to stick within the available 4.7gb.

MiniDVD:-
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MiniDVD/cDVD is the same format as DVD but on a standard CDR/CDRW. Because of the high resolution/bit-rates, its only possible to fit about 18-21 mins of footage per disc, and the format is only compatible with a few players.

All About Bandwidth

This is well written explanation about bandwidth, very useful info.

BandWidth Explained
Most hosting companies offer a variety of bandwidth options in their plans. So exactly what is bandwidth as it relates to web hosting? Put simply, bandwidth is the amount of traffic that is allowed to occur between your web site and the rest of the internet. The amount of bandwidth a hosting company can provide is determined by their network connections, both internal to their data center and external to the public internet.
...Network Connectivity...
The internet, in the most simplest of terms, is a group of millions of computers connected by networks. These connections within the internet can be large or small depending upon the cabling and equipment that is used at a particular internet location. It is the size of each network connection that determines how much bandwidth is available. For example, if you use a DSL connection to connect to the internet, you have 1.54 Mega bits (Mb) of bandwidth. Bandwidth therefore is measured in bits (a single 0 or 1). Bits are grouped in bytes which form words, text, and other information that is transferred between your computer and the internet.
If you have a DSL connection to the internet, you have dedicated bandwidth between your computer and your internet provider. But your internet provider may have thousands of DSL connections to their location. All of these connection aggregate at your internet provider who then has their own dedicated connection to the internet (or multiple connections) which is much larger than your single connection. They must have enough bandwidth to serve your computing needs as well as all of their other customers. So while you have a 1.54Mb connection to your internet provider, your internet provider may have a 255Mb connection to the internet so it can accommodate your needs and up to 166 other users (255/1.54).


...Traffic...
A very simple analogy to use to understand bandwidth and traffic is to think of highways and cars. Bandwidth is the number of lanes on the highway and traffic is the number of cars on the highway. If you are the only car on a highway, you can travel very quickly. If you are stuck in the middle of rush hour, you may travel very slowly since all of the lanes are being used up.
Traffic is simply the number of bits that are transferred on network connections. It is easiest to understand traffic using examples. One Gigabyte is 2 to the 30th power (1,073,741,824) bytes. One gigabyte is equal to 1,024 megabytes. To put this in perspective, it takes one byte to store one character. Imagine 100 file cabinets in a building, each of these cabinets holds 1000 folders. Each folder has 100 papers. Each paper contains 100 characters - A GB is all the characters in the building. An MP3 song is about 4MB, the same song in wav format is about 40MB, a full length movie can be 800MB to 1000MB (1000MB = 1GB).
If you were to transfer this MP3 song from a web site to your computer, you would create 4MB of traffic between the web site you are downloading from and your computer. Depending upon the network connection between the web site and the internet, the transfer may occur very quickly, or it could take time if other people are also downloading files at the same time. If, for example, the web site you download from has a 10MB connection to the internet, and you are the only person accessing that web site to download your MP3, your 4MB file will be the only traffic on that web site. However, if three people are all downloading that same MP at the same time, 12MB (3 x 4MB) of traffic has been created. Because in this example, the host only has 10MB of bandwidth, someone will have to wait. The network equipment at the hosting company will cycle through each person downloading the file and transfer a small portion at a time so each person's file transfer can take place, but the transfer for everyone downloading the file will be slower. If 100 people all came to the site and downloaded the MP3 at the same time, the transfers would be extremely slow. If the host wanted to decrease the time it took to download files simultaneously, it could increase the bandwidth of their internet connection (at a cost due to upgrading equipment).
...Hosting Bandwidth...
In the example above, we discussed traffic in terms of downloading an MP3 file. However, each time you visit a web site, you are creating traffic, because in order to view that web page on your computer, the web page is first downloaded to your computer (between the web site and you) which is then displayed using your browser software (Internet Explorer, Netscape, etc.) . The page itself is simply a file that creates traffic just like the MP3 file in the example above (however, a web page is usually much smaller than a music file).
A web page may be very small or large depending upon the amount of text and the number and quality of images integrated within the web page. For example, the home page for CNN.com is about 200KB (200 Kilobytes = 200,000 bytes = 1,600,000 bits). This is typically large for a web page. In comparison, Yahoo's home page is about 70KB.

...How Much Bandwidth Is Enough?...
It depends (don't you hate that answer). But in truth, it does. Since bandwidth is a significant determinant of hosting plan prices, you should take time to determine just how much is right for you. Almost all hosting plans have bandwidth requirements measured in months, so you need to estimate the amount of bandwidth that will be required by your site on a monthly basis
If you do not intend to provide file download capability from your site, the formula for calculating bandwidth is fairly straightforward:
Average Daily Visitors x Average Page Views x Average Page Size x 31 x Fudge Factor
If you intend to allow people to download files from your site, your bandwidth calculation should be:
[(Average Daily Visitors x Average Page Views x Average Page Size) +(Average Daily File Downloads x Average File Size)] x 31 x Fudge Factor
Let us examine each item in the formula:
Average Daily Visitors - The number of people you expect to visit your site, on average, each day. Depending upon how you market your site, this number could be from 1 to 1,000,000.
Average Page Views - On average, the number of web pages you expect a person to view. If you have 50 web pages in your web site, an average person may only view 5 of those pages each time they visit.
Average Page Size - The average size of your web pages, in Kilobytes (KB). If you have already designed your site, you can calculate this directly.
Average Daily File Downloads - The number of downloads you expect to occur on your site. This is a function of the numbers of visitors and how many times a visitor downloads a file, on average, each day.
Average File Size - Average file size of files that are downloadable from your site. Similar to your web pages, if you already know which files can be downloaded, you can calculate this directly.
Fudge Factor - A number greater than 1. Using 1.5 would be safe, which assumes that your estimate is off by 50%. However, if you were very unsure, you could use 2 or 3 to ensure that your bandwidth requirements are more than met.
Usually, hosting plans offer bandwidth in terms of Gigabytes (GB) per month. This is why our formula takes daily averages and multiplies them by 31.